Results for research on: BoP

Should Corporations Promote Development?

Should Corporations Promote Development?

by Santiago Bunce This week we open a parenthesis in our 7 post series about the positive impacts of BoP strategies to take a look at cases where profits trump development goals. So far we have argued that offering products and services in BoP markets not only...

The Business Case for BoP Strategies

The Business Case for BoP Strategies

By Santiago Bunce Welcome back to this seven-part blog series: Social Enterprise: Understanding the Base of the Pyramid. This week, in our second post, we are exploring the business case for engaging the market at the base. Specifically, we’ll take a look at a leading...