Faculty and Research
Bridging the gap between academia and practice.
The Erb Institute’s faculty conduct research at the forefront of business and sustainability. These world-class professors are not only dynamic teachers but also top researchers focused on publishing research articles, case studies and commentary that seek to create a more sustainable world.
Andy Hoffman is the Holcim (US) Professor of Sustainable Enterprise at the University of Michigan; Erb Institute chaired faculty
Market Transformation
Hoffman explains that the previous phase, which the Erb Institute calls “enterprise integration,” has involved businesses responding to shifts in the market by integrating sustainability into what they already know how to do. But market transformation looks further forward—it involves business transforming the market to make it more sustainable.
And businesses are equipped to make it happen. “The market is the most powerful institution on earth, and business is the most powerful entity within it,” Hoffman writes. “Business transcends national boundaries, and it possesses resources that exceed those of many nation-states.”
Latest Research
Featured
Andy Hoffman’s book urges business schools to restore capitalism’s noble purpose
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Michigan Business Sustainability Roundtable Convenes for Community and Solutions
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More Faculty Research
Michigan Climate Venture, first of its kind
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Incentives and Measures for Progress: Takeaways from Innovation Forum’s Scope 3 Conference
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GreenBiz 2025: 13 Takeaways for Business Leaders
GreenBiz 2025: 13 Takeaways for Business LeadersIn the fast-moving sustainability-in-business...