Faculty and Research
Bridging the gap between academia and practice.
The Erb Institute’s faculty conduct research at the forefront of business and sustainability. These world-class professors are not only dynamic teachers but also top researchers focused on publishing research articles, case studies and commentary that seek to create a more sustainable world.
Market Transformation
Hoffman explains that the previous phase, which the Erb Institute calls “enterprise integration,” has involved businesses responding to shifts in the market by integrating sustainability into what they already know how to do. But market transformation looks further forward—it involves business transforming the market to make it more sustainable.
And businesses are equipped to make it happen. “The market is the most powerful institution on earth, and business is the most powerful entity within it,” Hoffman writes. “Business transcends national boundaries, and it possesses resources that exceed those of many nation-states.”
Latest Research
Featured
2024 Election Readiness and Corporate Political Responsibility U.S. Political Risks and Implications for Business: Possible Scenarios
By Bennett Freeman Three sets of political risk scenarios with implications for American business...
A Proactive Approach to Election Readiness for Business Leaders: Six Strategies for CPR in 2024
By Elizabeth Doty At a recent private virtual event, business leaders convened around strategies...
More Faculty Research
How diverse groups can set the stage for collaborative action
How diverse groups can set the stage for collaborative actionDiversity in a group can boost its...
Corporate Political Responsibility in an Environment of Distrust: Highlights from a Workshop at SB’23 San Diego
By Elizabeth Doty The heated corporate-political standoffs of 2023 — with headline-grabbing...
Charlene Zietsma joins the Erb Institute as Faculty Director
Charlene Zietsma joins the Erb Institute as Faculty DirectorCharlene Zietsma joined the Erb...