Faculty and Research
Bridging the gap between academia and practice.
The Erb Institute’s faculty conduct research at the forefront of business and sustainability. These world-class professors are not only dynamic teachers but also top researchers focused on publishing research articles, case studies and commentary that seek to create a more sustainable world.
Andy Hoffman is the Holcim (US) Professor of Sustainable Enterprise at the University of Michigan; Erb Institute chaired faculty
Market Transformation
Hoffman explains that the previous phase, which the Erb Institute calls “enterprise integration,” has involved businesses responding to shifts in the market by integrating sustainability into what they already know how to do. But market transformation looks further forward—it involves business transforming the market to make it more sustainable.
And businesses are equipped to make it happen. “The market is the most powerful institution on earth, and business is the most powerful entity within it,” Hoffman writes. “Business transcends national boundaries, and it possesses resources that exceed those of many nation-states.”
Latest Research
Featured
ClimateCAP 2023 dives into the business implications of climate change
ClimateCAP 2023 dives into the business implications of climate changeClimateCAP brings together...
Sustainability in sports: Assessing emissions and sustainability in Michigan Athletics
Sustainability in sports: Assessing emissions and sustainability in Michigan AthleticsAfter a...
More Faculty Research
Corporate Political Responsibility in a Captured Economy
In a recent ProMarket op-ed, authors Ed Dolan and Claudine Schneider share why the Erb Principles...
Embedded activists show promise in creating new climate change solutions
Embedded activists show promise in creating new climate change solutionsCorporations often are...
Defining values and working toward a calling
Defining values and working toward a callingLooking for one’s calling or purpose is a pretty...