Director of Social – Reformation

Location: Culver City, CA

Overview: 

Reformation is looking for a highly motivated, analytical individual to lead our social media marketing strategy and initiatives. The team is focused on amplifying the organic success of Reformation, and this role will play a crucial part in helping the organization realize wins. The Director of Social will be responsible for developing and scaling our organic and paid social channels, by continuing to innovate our strategies and presence across platforms with an eye towards scaling the channel’s impact. The day-to-day will vary, but the right candidate is creative, strategic, and curious with a desire to see the tangible impact of his or her efforts

Roles/Responsibilities: 

• Innovate and execute a distinct channel strategy that sets us apart, weaving together organic social media, public relations, and influencer marketing to elevate brand visibility, engagement, and
• Lead the strategic planning and execution of channel-specific initiatives with a collective mindset, ensuring they resonate deeply with our brand values while driving toward shared objectives and key performance
• Define clear, ambitious goals and metrics for each channel and adapt strategies accordingly to maximize impact and return on
• Stay ahead of the curve in our ever-evolving industry, harnessing emerging trends, technologies, and consumer insights to inform channel strategy and inspire innovation in content creation, distribution, and
• Inspire creativity and excellence in all aspects of communication, setting a high standard for quality, authenticity, and impact that reflects our commitment to being
• Establish the brand on key affiliate platforms such as ShopMy and scale the program to be a meaningful lever of our influencer strategy
• Develop and own the implementation of the overall social media marketing strategy and components to support 360 marketing plans that support weekly launches, monthly/quarterly stories, email acquisition and increase brand awareness and conceptualize new ideas + content series.
• Collaborate with internal teams – marketing, shoots, creative, e-commerce, merchandising, retail, etc. – to develop weekly, monthly and seasonal campaigns that are consistent cross-channel.
• Stay abreast of key industry trends, competitive insights and emerging social media
• Ensure social content adheres to copyright laws, intellectual property rights, and platform-specific
• Manage and direct a team of freelance video producers and
• Participate in strategy meetings and partner with merchandising and marketing teams to translate business strategy into creative concepts and through existing series and new ideas.
• Ideate against specific-to-platform features (i.e., TikTok Duet, Instagram Stories, LinkedIn Stories, Twitter Blue)
• Develop and manage all creative executions, including design and production across all platforms, incorporating consumer insights into the creative process and ensuring messaging consistency across all
• Present completed ideas to team members & participate in status calls as needed
• Anticipate problems that may impede a project from completing on time and implement solutions

Qualifications: 

• Bachelor’s degree in Marketing, Communications, Public Relations, or related
• 10+ years of experience in brand communications, social media management with a proven track record of success in a fast-paced
• Ability to master the tone and identity of Reformation that translates to final video & photo content that is on-brand.
• Strong leadership and managerial skills, with the ability to inspire and motivate a team towards achieving common
• Deep understanding of social media platforms, trends, and best practices, with experience in developing and executing successful social media campaigns.
• Proactive problem-solving abilities and the ability to thrive in a dynamic and evolvin