Erb alum, Grant Hughes ('13) and co-founder Cavan Canavan, launch a personal fitness trainer app startup. This is the first smart watch and smart phone app with the power of a personal trainer that requires minimal user input. FOCUS TRAINR was recently featured on...
This case was developed under the supervision of Andrew Hoffman by graduate students Alice Appleton, Cara Bastoni, Kara Davidson (Erb ’13) and Yuan Zhang. SC Johnson developed the ingredient improvement process, called Greenlist™ to reduce the negative environmental...
Stringency, governance, media coverage and diffusion of environmental and social labeling schemes Co-authored by: Pavel Castka and Charles J. Corbett Abstract The increased focus on social and environmental issues has led to a range of labels being used to inform...
Working at the Forefront of Climate-Change Action and Opportunity / Report No. 131, 4 pages Energized by overwhelming scientific evidence and agreement that human activity is causing serious changes in the Earth’s climate, the Erb Institute has joined environmental,...
This blog is cross-posted on GreenBiz.com. As a summer MBA intern in the Walmart Sustainability Department, I had an amazing and rare opportunity. I was able to put into practice the sustainability rhetoric that’s repeated every day in my classes and green news...
By: Andrew Hoffman Description: How do you make money when you tell your customers ‘don’t buy our stuff unless you really need it?’” This was the question that Yvon Chouinard, founder of the clothing company Patagonia, asked himself as he considered developing a new...
Read more: Whole Foods’ Detroit Gamble (pdf) Read online: Whole Foods’ Detroit Gamble (html)
Patagonia: Encouraging Customers to Buy Used Clothing (pdf abstract) Purchase the full report on Patagonia A: Encouraging Customers to Buy Used Clothing (Case study #1-429-230) – published 03/2012, 22 pages. By: Allyson Johnson, Courtney Lee, Steven Rippberger, and...
Patagonia B: Encouraging Customers to Buy Used Clothing (pdf abstract) Purchase the full report on Patagonia B: Encouraging Customers to Buy Used Clothing (Case study #1-429-231) – published 03/2012, 6 pages. By: Allyson Johnson, Courtney Lee, Steven Rippberger,...
"Climate Corps 2010: Pairing a Green Plan With a Corporate Culture." by Yih-Wei Chien, Erb '12. Read the story