Todd Schifeling is an Erb Institute Postdoctoral Research Fellow with a concurrent appointment as a Dow Sustainability Fellow at the University of Michigan. He studies the sustainability implications of interactions between social movements and companies, focusing especially on the evolving struggle to define green products as opposed to greenwashing. His work has been published in the American Journal of Sociology, and has received best paper awards from the American Sociological Association and significant attention from the media. He received his Ph.D. in sociology from the University of Michigan and holds a B.A. from Reed College.