Elements of Sustainability Series – Consumer Perceptions and Behavior

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Dr. Kaitlin Raimi
University of Michigan, Assistant Professor of Public Policy

Many sustainability initiatives rely on individual consumers being able to recognize more sustainable products and practices and being willing to choose sustainable options. Yet most consumers are not experts in sustainability, do not readily understand sustainability-related indices, and may even avoid sustainable options because they perceive them as running counter to their own identities. How can businesses convey sustainable options to consumers in ways that they can understand and that will appeal to them? This presentation will cover some of the best practices for how to communicate sustainability to consumers and how to avoid common pitfalls.

Learn More About the Speaker
Dr. Kaitlin Raimi is an assistant professor at the University of Michigan’s Gerald R. Ford School of Public Policy. She studies how social motivations promote or prevent sustainable behaviors, especially those related to climate change. She’s particularly interested in how people compare their own beliefs and behaviors to those of other people, how the desire to make a good impression can influence people to mitigate climate change, and how one adopting one sustainable behavior affects subsequent environmental decisions. She also has ongoing work on how different ways of framing climate change affect people’s attitudes to climate policy.[/vc_column_text][divider line_type=”No Line” custom_height=”25″][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/3″ tablet_text_alignment=”default” phone_text_alignment=”default”][image_with_animation image_url=”19933″ alignment=”” animation=”Fade In” box_shadow=”none” max_width=”100%”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default”][nectar_btn size=”medium” button_style=”regular-tilt” button_color=”Accent-Color” color_override=”#ffcb05″ icon_family=”none” text=”Register here!” url=”https://consumer.dow.com/en-us/who-we-are/sustainability/elements-of-sustainability.html”][/vc_column][/vc_row]