Loretta So

Associate Product Manager

Jackson Family Wines

Loretta is passionate about identifying innovative, relevant solutions for social enterprises, especially in consumer products (retail, apparel, tech, etc.). Highly ambitious, process-focused, and detail-oriented, Loretta has a strong proficiency in building rapport and, accordingly, successfully leveraging relationships to drive projects forward. Loretta has prior experience in entertainment marketing and production at Creative Artists Agency (CAA). Loretta earned a BS in Bioengineering-Biotechnology and a minor in Film Studies from the University of California-San Diego. While at UM, she has been actively involved in Net Impact and Asian American Business Association (AABA) and interned at Jordan Brand/Nike and Flex. Loretta enjoys discovering new restaurants, being active (basketball, flag football, surfing, snowboarding), and traveling.