Faculty and Research
Bridging the gap between academia and practice.
The Erb Institute’s faculty conduct research at the forefront of business and sustainability. These world-class professors are not only dynamic teachers but also top researchers focused on publishing research articles, case studies and commentary that seek to create a more sustainable world.
Market Transformation
Hoffman explains that the previous phase, which the Erb Institute calls “enterprise integration,” has involved businesses responding to shifts in the market by integrating sustainability into what they already know how to do. But market transformation looks further forward—it involves business transforming the market to make it more sustainable.
And businesses are equipped to make it happen. “The market is the most powerful institution on earth, and business is the most powerful entity within it,” Hoffman writes. “Business transcends national boundaries, and it possesses resources that exceed those of many nation-states.”
Latest Research
Featured
Michigan Athletics Scope 3 Analysis and NCAA Power 5 Landscape Assessment
Student Research Michigan Athletics Scope 3 Analysis and NCAA Power 5 Landscape AssessmentAs the...
Advancing energy equity in Michigan: An analysis for the state’s largest electric energy provider
Erb Impact ProjectAdvancing energy equity in Michigan: An analysis for the state’s largest...
More Faculty Research
Making the Business Resiliency Case for Corporate Political Responsibility with Angeli Patel
By Elizabeth Doty As businesses balance shifting expectations from stakeholders — from investors...
Using Strategic Intelligence for Growth and Resilience in a Polarized World
We live in a time of increasing polarity when it comes to geopolitics: Both domestic and...
Trade Assocation-Member Collaboration for Sustainability Policy: A New Model? With Renee Henze and Nathan Sell
By Elizabeth Doty Trade associations are key players in helping businesses and industry sectors...