Project: An Evaluation of Ecolabels, Standards & Certifications in the Chemical Industry
Client: a multi-national chemical company
Faculty Advisor: Rick Bunch
Student Group Members: Sarah Barjum, Kara Davidson, Deb Heed, Ning Wu
Abstract: In recent years, ecolabels, standards and certifications (ESCs) have been increasingly utilized to signal a product’s environmental and socially responsible profile, both in the business-to-business and business-to-consumer spheres. The growing demand for this sustainability information from consumers, retailers, and governments has put pressure on the suppliers to provide qualitative and quantitative data on products’ environmental footprint. A multi-national chemical company and the University of Michigan School of Natural Resources team have collaborated to conduct this master’s project, An Evaluation of Ecolabels, Standards & Certifications in the Chemical Industry. The purpose of this project is to provide a strategy for multinational chemical companies to better engage their customers in the marketplace in a way that supports the transfer of sustainability information throughout the value chain…
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