How do you measure a company’s social impact? Many sustainability metrics and reporting frameworks offer ways for companies to assess their environmental and economic impacts, but social impact is more difficult to measure—and even to define. A company’s social impact...
Results for research on: Ford
When corporations take credit for green deeds, their lobbying may tell another story
Today, most large companies like Exxon Mobil, Ford and GM issue slick reports extolling their efforts to conserve resources, use renewable energy or fund clean water supplies in developing countries. This emphasis on efforts to curb environmental harm while benefiting...
Erb Institute Hosts SB ’19 Networking Reception in Detroit
On Wednesday, May 9, the Erb Institute hosted the Sustainable Brands Networking Reception at the Waterview Loft in Detroit. This gathering of the sustainability community in Detroit and greater Michigan served as an opportunity to create connections between...
Alcoa: The Race to Light-Weighting
Alcoa: The Race to Light-weighting (pdf abstract) Purchase the full report on GlobaLens (Case study #1-430-435) – published 08/2015, 24 pages Now available in Spanish: Alcoa: La carrera hacia el aligeramiento (pdf abstract) Purchase the full report on GlobaLens (Case...
Case Study: Blueprint for Ford’s Future: From Personal Automobiles to Mobility
Developed under the supervision of Andrew Hoffman by graduate students Rhiannon Haller, Brandon Tirrell, Courtney Yan, and Connie Yu (Erb ’15) Ford Motor Company’s Social Sustainability Manager and Erb EAB emeritus, David Berdish, faces the challenge of positioning...
Looking into the crystal ball, at Ford
By Aaron Desatnik A volcano erupts in Iceland, halting air travel over Europe for two weeks. The H1N1 pandemic sweeps across Asia. Hurricane Sandy brings business in the New York Metro area to a grinding halt. These events are unpredictable, but they can be planned...
Sheryl Connelly – “Why Companies need Futurists”
Sheryl Connelly, Global Head of Trends and Futuring at Ford Motor Company, will be at the Ross School of Business to speak to students about her career as a futurist, why companies need futurists, and the use of scenario planning in developing and stress testing a...
Good Cop/Bad Cop: Environmental NGOs and Their Strategies toward Business
Non-governmental organizations (NGOs) play an increasingly prominent role in addressing complex environmental issues such as climate change, persistent bio-accumulative pollutants, and the conservation of biodiversity. At the same time, the landscape in which they...