Sustainable Brands held its flagship annual conference in Vancouver in June, with the Erb Institute as a strategic partner. Erb and SB had teamed up for the SB17 conference in Detroit, recognizing that our missions and sustainability-related goals were closely...
Results for research on: Vancouver
Dispatches from the Sustainable Brands Conference – Vancouver 2018
Thursday, June 7th Decisions, decisions In the session “The Conscious Consumer vs. the Consumer Unconscious: Insights from Decision Neuroscience,” the panelists explored the dissociations between consumers’ stated preferences for “green” products and their...