Today, most large companies like Exxon Mobil, Ford and GM issue slick reports extolling their efforts to conserve resources, use renewable energy or fund clean water supplies in developing countries. This emphasis on efforts to curb environmental harm while benefiting...
Results for research on: greenwashing
How Will Tomorrow’s Thought Leaders Thrive in Sustainable Business?
Erb Students Michelle Gross and Miriam Fuchs Present in GreenBiz 16's Panel: Tomorrow's Thought Leaders: Understanding Millennial Priorities & Aspirations It’s not every day that we are given the opportunity to attend the annual GreenBiz forum to learn and...
The Means and End of Greenwash – T. Lyon, W. Montgomery
Abstract Corporate claims about environmental performance have increased rapidly in recent years, as has the incidence of greenwash, that is, communication that misleads people into forming overly positive beliefs about an organization’s environmental practices or...