I was excited to attend and present at Sustainable Brands 2018. My research focuses on how organizations are engaging with sustainability challenges, and my work’s motivation stems from my deep-seated hope that business will transform how we address the many societal...
Partnerships and Purpose at Sustainable Brands By Sara Soderstrom, Erb Faculty Member I was excited to attend and present at Sustainable Brands 2018. My research focuses on how organizations are engaging with sustainability challenges, and my work’s motivation stems...
Thursday, June 7th Decisions, decisions In the session “The Conscious Consumer vs. the Consumer Unconscious: Insights from Decision Neuroscience,” the panelists explored the dissociations between consumers’ stated preferences for “green” products and their...