Raina Rahbar

Sr Innovation Strategist

Idea Couture

Raina is interested in using marketing and organizational behavior strategies to bridge the gap between conventional capitalistic incentives and environmental and social sustainability. Raina’s academic and professional background in anthropology and marketing has led her to take interest in the symbiotic relationship between branding and individual and collective lifestyle choices. By focusing on the intersection of technology, marketing, media, sustainability and strategy she hopes to devise consumer behavior and organizational advocacy strategies that will elicit permanent lifestyle choices within a cultural brand of sustainability. Raina holds a B.A. in International Relations from Brown University and in her free time enjoys skiing, traveling, reading philosophy, and visiting her nieces and nephew.