MBA/MS Candidate 2024
Erb Institute | Business for Sustainability
At the core of conquering these challenges is influencing the behavior of the individual consumer to select more sustainable choices and habits. Through her education with the Erb Institute, Maddie seeks to learn how consumers view sustainability, what influences their decisions, and how to motivate their behaviors to benefit both the environment and business. She aims to understand the strategies that can be used to influence consumers to pursue positive behaviors, such as recycling or purchasing sustainable products. Additionally, she also seeks to learn how global brands can use their market and product influence to inspire this needed consumer behavior.
Maddie holds a Bachelors of Arts in Economics and Communication Studies from Davidson College.