David Fribush

Project Lead (Energy Storage and Emerging Technologies)

Pacific Gas and Electric Company

David Fribush is interested in how to use sophisticated media and marketing techniques to facilitate society’s rapid and comprehensive adoption of sustainability. He is an award-winning filmmaker with over 10 years experience as a writer, director, producer, and editor of projects ranging from commercials to documentaries to educational series. Prior to beginning graduate studies at University of Michigan, he was a Fellow with Rocky Mountain Institute in Snowmass, Colorado creating and producing video content promoting sustainability and RMI’s work. Prior to that, he spent a year traveling and volunteering in Central and South America, which followed a long, traffic-filled exile in Los Angeles working in the entertainment industry. He received a B.A. in Economics from Wesleyan University, and completed post-graduate science coursework at Columbia University.