Loretta So

Associate Product Manager

Jackson Family Wines

Class of 2017



Loretta is passionate about identifying innovative, relevant solutions for social enterprises, especially in consumer products (retail, apparel, tech, etc.). Highly ambitious, process-focused, and detail-oriented, Loretta has a strong proficiency in building rapport and, accordingly, successfully leveraging relationships to drive projects forward. Loretta has prior experience in entertainment marketing and production at Creative Artists Agency (CAA). Loretta earned a BS in Bioengineering-Biotechnology and a minor in Film Studies from the University of California-San Diego. While at UM, she has been actively involved in Net Impact and Asian American Business Association (AABA) and interned at Jordan Brand/Nike and Flex. Loretta enjoys discovering new restaurants, being active (basketball, flag football, surfing, snowboarding), and traveling.