Justin Adams

Director of Innovation for Sustainability

Innovatrium Institute of Innovation

Class of 2011



Justin joined the Erb Program to pursue his interests in entrepreneurship and sustainable enterprise. Being a right-brained MBA, he is exploring the intersection of creativity and sustainability. Specifically, he wants to find use innovation and entrepreneurship to take a creative destruction approach to sustainability. This past summer he helped The Inovo Group, an innovation consulting firm, develop a unique, compelling brand story to guide decisions involving strategy, marketing communications, and organizational culture. He has a background in Internet startups, television news and telecommunications consulting. He recognized the desperate need to put the human economy on a sustainable ecological foundation while exploring 35 countries on 4 continents. He holds a bachelors degree in Political Science from Vassar College.