Sustainable Brands (SB) is returning to Detroit June 3-6th!  As SB’s partner we are looking forward to contributing to the conversation around “Transforming Brands through Sustainable Innovation.”

Look for more information on our participation soon!

We collaborated with Sustainable Brands in welcoming their global business sustainability community to Detroit in May 2017. Erb faculty and community members spoke at the conference and engaged in dialogue with local and global business leaders revolving around the conference theme of “Redefining the Good Life”. Read more about the 2017 conference here.  The 2018 Conference was held in Vancouver, June 4-7th this year.  Here is a short write-up about the event and Erb’s involvement.

We are proud to be Sustainable Brands chosen academic partner and look forward to continued business sustainability collaboration.

Business and academia both have a role to play in building a sustainable world.

Terry Nelidov, Managing Director of the Erb Institute, explains the critical role of university research and teaching in partnering with business to solve the sustainability issues that matter most.


We’re looking forward to October 8-9th this year as we are again partnering with Innovation Forum to deliver a senior level business conference, “How business can work with investors and key stakeholders to demonstrate and measure purpose, values and value.” Stay tuned!

This past fall marked the start of our new alliance with Innovation Forum.  Innovation Forum’s debate and question format gets straight to the heart of the hard sustainability challenges businesses are grappling with and Detroit was a perfect backdrop to their conference October 2-3rd.   Read the follow-up report about the conversation around ROI and measuring sustainability impacts.

Moving forward we are looking forward to being a partner in facilitating the research and debate to improve sustainability in business.

Read more about the conference here.


As the Cuban economy evolves and opens, the Erb Institute looks to actively engage in global academic partnerships that focus on the role of business (both Cuban and international) in social, environmental and economic sustainability on the island. Erb is developing partnerships with universities in Cuba (such as Universidad Pinar del Río) as well as foundations and nonprofits (like the Center for Responsible Travel in the U.S.) to learn from the unique Cuban experience, share global experiences with business and policy decision-makers in Cuba, and work together to promote sustainability as a key aspect of the market evolution on Cuba.

Erb serves as a member of the international advisory group to the Cuban-led Research Initiative for the Sustainable Development of Cuba (RISDoC), and provides opportunities for institute researchers and students to experience sustainability first-hand in the context of the singular history and culture of Cuba.