Performance Marketing Manager – charity: water

Location: Remote, U.S.

Overview: Reporting to the VP of Marketing & Growth, you’ll own the paid acquisition strategy and execution with a huge emphasis on growing The Spring (our monthly giving community). Working cross-functionally with Product, Data, and Creative teams and alongside fellow marketers, you’ll help create campaigns and content that introduces charity: water to people for the first time and move them to join us in helping every person on the planet get the clean and safe water they deserve.

Roles/Responsibilities: 

• Overseeing and optimizing performance marketing efforts by managing our agency partners across paid social and paid search
• Identifying, testing, and scaling new acquisition channels—including TV, live events, direct mail, podcasts, and more—to expand our reach
• Collaborating with key stakeholders (VP of Marketing & Growth, Revenue Operations, and Finance) to forecast and track performance against CAC and LTV targets
• Partnering with Product and Data teams to uncover insights, optimize user journeys, and implement features that drive growth, engagement, and conversion
• Developing and maintaining a performance marketing dashboard, tracking key metrics and regularly sharing actionable insights with the team
• Working closely with the Creative team to develop compelling campaigns and assets that maximize donor acquisition
• Optimizing user journeys with Marketing and Product teams, ensuring a seamless, engaging experience that moves donors through the acquisition funnel

Qualifications:

• 5+ years of experience in performance marketing, with hands-on expertise in paid media strategy and execution (Facebook/Instagram, Google Ads)
• Proven track record of launching and optimizing high-impact campaigns while effectively managing CAC and LTV goals
• Strong analytical skills, with the ability to gather, interpret, and act on data to improve performance
• Experience in A/B testing for creative assets, landing pages, and conversion rate optimization
• Expertise in forecasting and managing paid marketing budgets, ensuring resources are allocated efficiently
• Deep knowledge of the digital media landscape (owned, earned, and paid) with a passion for staying ahead of industry trends and ad tech innovations
• Exceptional written and verbal communication skills, with the ability to present insights and strategy clearly
• Proven ability to collaborate cross-functionally with Product, Creative, and Finance teams to drive growth
• Experience with Google Analytics, Google Tag Manager, and other performance tracking tools

An added plus:

• Thrived in fast-paced, resourceful environments, where agility and scrappiness were key to success
• Experience with Marketing Mix Modeling (MMM) and advanced attribution, using data-driven insights to optimize spend and strategy
• A strong understanding of AI tools and automation, integrating them into your daily workflow to enhance performance marketing efforts
• Experience in the nonprofit or fundraising space, with a passion for driving impact through digital growth
• Hands-on experience with Salesforce, Looker, and Optimizely, using these tools to track performance, optimize campaigns, and improve conversion
• A knack for securing donated media and pro-bono services, helping stretch budgets and maximize impact
• Basic front-end web development skills, enabling you to make quick optimizations to landing pages for better conversion