• Full Time
  • Remote

Website Leaders for Climate Action

Location: Remote – US

Overview:

As our Head of Growth, you will be pivotal in taking LFCA and our members to the next stage of scale and climate impact. You’ll be working alongside a small, but extremely ambitious team to help drive the vision and execution of our growth efforts across all member touchpoints – from acquisition, through activation and retention, to referral. This role holds a place ​on our leadership team and contributes to the overall strategic direction of LFCA. Remote OK within 2 hours of CET time zone.

Responsibilities:

  • Collaborate with our Managing Director, Philippe, to create a strong and scalable growth strategy and team (currently 2 FTEs with intention to grow)
  • Oversee the entire member funnel and grow new member acquisition as well as product activation and retention in a scalable and efficient way (AARRR!)
  • Define and execute end-to-end marketing campaigns and activities across relevant channels (i.e. e-mail, in-app, partnerships, social, word of mouth), prioritizing cost-effective and savvier tactics. This isn’t a role for a pure performance marketer
  • Partner closely with our Product & Community team to run experiments and build solutions to further increase member engagement
  • Develop a testing framework and roadmap to identify and unlock new growth channels and continuously optimize for conversions
  • Set up and maintain analytics and business intelligence tools to make data-informed growth decisions
  • Establish processes, ways of working, and core KPIs to effectively track team performance
  • Develop and maintain a playbook with growth best practices and support LFCA chapters (from Turkey to Australia) to help them reach scale
  • Help curate brand vision, tone of voice and market positioning to drive overall member experience and brand recognition

Qualifications:

  • 5+ years of relevant experience in a product-led growth, growth marketing or growth hacking role
  • Strong acquisition experience, across all channels, with ideally broader experience across B2B, in-app and social
  • Coach and player mentality with a mix of large company (operating at scale) and small company (scrappy execution) experiences preferred
  • Experience building, leading and managing a team of marketers and/or salespersons
  • Expertise with Google Analytics and other industry-standard analytics tools
  • Strong quantitative thinking and obsession with funnel optimization
  • Dogged determination and love for running at huge, impactful challenges
  • Experience founding and/or scaling a start-up is a plus
  • Background in sustainability and/or cleantech is a plus

To apply for this job please visit lfca.jobs.personio.de.