Communications Director – Socially Responsible Agriculture Project (SRAP)

Location: Remote, U.S.

Overview: SRAP’s Communications Director is responsible for developing and implementing the organization’s communications, marketing, and public relations strategies. The Communications Director will report to SRAP’s Deputy Director.

Roles/Responsibilities: 

Communications Strategy:

• Develop and execute an organizational communications plan in collaboration with senior staff to engage constituents, build brand recognition, and foster awareness of SRAP’s core issues.
• Create communications and marketing strategies for new campaigns, projects, and events.
• Define and track key performance indicators for SRAP’s communications efforts to establish goals, evaluate effectiveness, and inform future strategy.

Media Engagement:

• Spearhead SRAP’s media engagement efforts to help SRAP gain exposure in local, regional, and national outlets.
• Draft press releases and create press kits and marketing materials.
• Establish SRAP media protocol and facilitate trainings to brief staff and community constituents on core messaging and best media practices.
• Oversee tracking and circulation of media and social media coverage of SRAP’s work.

Content Production and Digital Asset Management:

Manage and support the communications team’s efforts to produce print and digital content, including the following:

• Develop and maintain SRAP’s website.
• Manage SRAP’s social media accounts.
• Develop marketing and communications collateral.
• Manage SRAP’s email marketing efforts and contact database.
• Produce SRAP’s bi-monthly newsletter.
• Draft written content, including blog posts, community stories, and event announcements.
• Produce webinars, videos, and other multimedia content.

Additional Duties and Responsibilities:

• Manage SRAP communications staff and consultants. Participate in hiring communications staff and consultants.
• Support SRAP staff by editing written content, including fundraising appeals, grant reports, white papers, blog posts, and other materials.
• Represent SRAP at events as needed.
• Provide additional support to the organization as needed.

Qualifications: 

• Bachelor’s degree required; degree in communications, journalism, public relations, or other relevant field preferred.
• Minimum five years of experience in a similar role.
• Outstanding written and verbal communication skills, and expert knowledge of communication practices and techniques.
• Demonstrated experience supervising employees and/or consultants.
• Proficiency in Microsoft Office and Google Workplace suites. Experience with WordPress and email marketing services preferred.
• Ability to multitask and work well under pressure.
• Excellent organizational and leadership skills.
• Commitment to SRAP’s mission and core values of environmental and social justice.

Application Instructions: Please send your resume, cover letter, two writing samples, and three professional references to the attention of Katie Engelman, Operations and Human Resources Director, at [email protected]. Please include the position title of Communications Director in the subject line of the email. No phone calls, please.