- This event has passed.
Todd Schifeling / Erb Colloquium
September 29, 2016 @ 12:00 am - May 13, 2021 @ 1:33 am
Todd Schifeling will present a study of the evolution of green marketing over the last thirty years that engages with two key questions: i) are green consumer products merely a case of greenwashing? and ii) how have green marketers attempted to earn the trust of skeptical consumers?
Co-sponsor: Center for Sustainable Systems