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Todd Schifeling / Erb Colloquium
September 29, 2016 @ 12:00 am EDT
Todd Schifeling will present a study of the evolution of green marketing over the last thirty years that engages with two key questions: i) are green consumer products merely a case of greenwashing? and ii) how have green marketers attempted to earn the trust of skeptical consumers?
Co-sponsor: Center for Sustainable Systems