People have to understand that the effects of global warming will affect their lives and hit their wallets. When a big drought strikes or a hurricane passes through the region, [they] suddenly will understand the impact. However, these changes must primarily affect influential people [and business]. It’s sad, but when a hurricane is in New York, the whole world knows about it, but when India floods, the media does not care. Until climate change touches rich people, nothing will change.

Erb Institute | Business for Sustainability Professor, Andy Hoffman was interviewed by in Czechoslovakia.  His interview has been translated below.

Read the full article here (translated).