Neil reaffirmed the importance of vision, goals, purpose and performance. “It’s extremely important to have a few goals that will lead a company to have a truly positive impact, but also to stick to those goals and align everyone around them,” he says. “These are hugely important for culture, identity, recruiting and retention. They need to be simple and easy to understand, helping the company to stay focused… It’s about constancy of purpose; you want to instill this into the culture.” It starts on the inside, and without engrained commitment, alignment and clarity (Purpose), Performance and Participation will be lacking.

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