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Erb Institute, faculty member, Tom Lyon along with A. Wren Montgomery and Kimberly S. Wolske, have recently completed research which considers differences between Millennial’s perceptions of automotive ownership versus prior generations and whether Millennials are exhibiting significantly different driving behaviors and attitudes. Interestingly, “changing emotional connections to and meanings around driving and ownership, and utility perceptions around vehicles” may be indicative of a general lack of interest by this generation, or more simply, ‘meh’.
Tom Lyon can be reached on Twitter at @tplyon
Click on the video below to listen to an interview with DPTV at the Sustainable Brands- Detroit conference. The interview is a preview to upcoming published research on this topic.
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