Can businesses take the lead on transforming our society into a more sustainable environment?
Andrew J. Hoffman | University of Michigan
Solutions to climate change require new types of aggressive thinking. While global treaties to reduce greenhouse gas emissions are important, they are not enough. Eventually society has to go carbon neutral, and then it has to go carbon negative.
Consider Kevin Butt, regional environmental sustainability director for Toyota Motor North America, and his charge to take the company “beyond zero environmental impact” by reducing and eventually eliminating carbon dioxide emissions from vehicle operation, manufacturing, materials production and energy sources by 2050.
This type of effort isn’t as crazy as it seems. The ultimate responsibility for making this shift to carbon neutral and carbon negative is falling first and foremost on business.
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