Todd Schifeling / Erb Colloquium

By December 16, 2016Events

September 29, 2016 1:30pm

Ross School of Business, Blau B1570

Todd Schifeling will present a study of the evolution of green marketing over the last thirty years that engages with two key questions: i) are green consumer products merely a case of greenwashing? and ii) how have green marketers attempted to earn the trust of skeptical consumers?

Co-sponsor: Center for Sustainable Systems

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