As a follow-up to Erb Faculty Director, Joe Arvai’s publication in Nature Climate Change, Michigan Radio talks with Joe about his recent research which attempts to understand exactly what it takes to get people to care about climate change. This study was co-authored with Jing Shi, Vivianne H.M. Visschers and Michael Siegrist and is published in Nature Climate Change (April 2016.)

What they found seems to refute the popular line of thinking that culture is the biggest factor in whether we care and are willing to do something about climate change.

Joe Arvai is the Max McGraw Professor of Sustainable Enterprise at the School of Natural Resources and he directs the Erb Institute for Global Sustainable Enterprise. Arvai tells us that while culture plays a role, it doesn’t appear to be the biggest factor.

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