Developed by: Sneha Rao, Chris Mills, Imani David and Nicholas Machinski. This case was written under the supervision of Andrew Hoffman, Erb Faculty Member.
Description: Erica Ocampo, sustainability and advocacy manager at The Dow Chemical Company, is getting ready to present her report on the pilot Energy Bag program to her boss. The waste-to-energy program has been met with success in converting plastics to energy, but Ocampo is wondering how she can take the project a step further and truly make Dow a participant and leader in the circular economy. Students are asked to identify with Ocampo and develop a plan of action for the company.
After reading and discussing this case, students should be able to:
- Explain the concept of the circular economy.
- Identify why Dow is applying a long-term approach to sustainability.
- Describe what a pilot program is and why it was important for Dow implement such a program.