Case Study: Blueprint for Ford’s Future: From Personal Automobiles to Mobility

By June 4, 2013Library

Developed under the supervision of Andrew Hoffman by graduate students Rhiannon Haller, Brandon Tirrell, Courtney Yan, and Connie Yu (Erb ’15)

Ford Motor Company’s Social Sustainability Manager and Erb EAB emeritus, David Berdish, faces the challenge of positioning Ford on the forefront of the new global transportation industry in a sustainable way while leveraging Ford’s leadership in the automotive industry. This case takes a holistic look at the global transportation industry but places emphasis on megacities in bustling emerging markets and their increasingly congested transportation systems.

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