Case Study: Jamba Juice and the Foam Cup

By May 31, 2013Library

Developed under the supervision of Andrew Hoffman by graduate students Wesley Allred (Erb ’14), Heather Croteau, Fareed Hussain, Melisa Ongun and Sheena VanLeuven (Erb ’15)

Jamba Juice CEO James White must determine how to respond to an online petition started by a young California girl who collected over 100,000 signatures asking Jamba Juice to phase out its use of polystyrene foam cups, which she believes to be harmful to the environment. Jamba Juice must consider how phasing out foam cups would impact its core business, brand, and product delivery as well as if it would attract or deter new customers and how it might affect shareholder value.

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