Looking into the crystal ball, at Ford

By December 7, 2012News

Aaron Desatnik, Erb ’15 examines the work of recent speaker, Sheryl Connelly and the various tasks futurists’ must do to stay ahead of market trends.

“At Ford, Sheryl’s “in charge of helping the company stay two to 20 years ahead of the trends outside the industry that will be shaping it for years to come.” Connelly, who’s among the few futurists to keep her job after the recent economic recession, is tasked with making sure Ford doesn’t make the same mistakes that it did in the past: the failure to develop automotive innovations in response to external factors such as increased fuel prices.”

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Looking into the crystal ball, at Ford

 

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