$10,000.00 – awarded summer 2012

Michael Moore and Arnab Mitra are investigating the three subscription mechanisms commonly employed in green electricity programs: the voluntary contribution mechanism, the green tariff mechanism, and the all-or-nothing green tariff mechanism.  In the U.S., subscription revenue from these programs is a major vehicle for financing new generation capacity in renewable-based electricity. In light of the large number of programs, evaluating the relative performance of the mechanisms is important as a basis for recommending programmatic reforms to the electric utility industry and, potentially, for increasing the ability of green electricity programs to finance additional generation capacity.

Research Proposal: “Generating Revenue for Generating Green Electricity:Evidence from Laboratory Experiments on Three Subscription Mechanisms for Green Electricity Programs”