Professor Ravi Anupindi, Ross School, and Jim Frey, Resource Recycling Systems
$10,000 – awarded summer 2012

The main focus of this research is to understand different approaches to the design of reverse supply chains for recycling packaging materials. Our context is the initiative of the Carton Council of North America (CCNA) to design and develop a reverse supply chain for poly-coated packaging. Our research will try to understand the motives and incentives of various stakeholders in coming together under a voluntary producer responsibility approach and the strategy pursued by CCNA to build the coalition.