Organizational Dynamics Volume 41, Issue 2, April–June 2012, Pages 126–134
“Hybrid organizations are underpinned by a new and growing demographic of individuals who place a higher value on healthy living, environmental and social justice, and ecological sustainability in the products and services they purchase, the companies in which they invest, the politicians and policies they support, the companies for which they work and, ultimately, the lifestyles they lead.
This demographic is recognized with labels such as Cultural Creatives and Lifestyles of Health and Sustainability (LOHAS). Not content to apply their values and beliefs only in the safety of their homes, these individuals have also taken them into their careers. They have become socially and environmentally conscious entrepreneurs and managers developing new notions of the place of firms in society and what it means to run a company.”