Andrew J. Hoffman, University of Michigan, published in Stanford Social Innovation Review.

Abstract: In the eyes of many, the environmental movement has split into two camps, one that partners with business and the other that doesn’t. This bipolar view, however, is too simplistic. Using social networking tools, the author reveals the intricate web of relationships that exist between business and environmentalists and suggests ways that these relationships could become even more fruitful.

Read the Article (pdf)