December 15, 2014
Utilities invite you to compare your energy use with your neighbor’s. Does this help drive down consumption? Erb’s Faculty Director, Andrew Hoffman, believes it does. Read Utility customers bristle at comparisons of neighbors (pdf) or read it online.
December 10, 2014
On Friday, December 5th, the sixth annual Renewable Energy Case Competition was hosted at the Ross School of Business by the Ross Energy Club. Teams represented Business schools from across the U.S. and included Northwestern (Kellogg), UNC (Kenan-Flagler), Duke University (Faqua) and the Ross School of Business.
Congratulations to the winning team, Hertz Lockers from the Ross School of Business! Read more about the teams and the competition
December 10, 2014
November 22, 2014
November 21, 2014
Erb Faculty Director, Andy Hoffman, is quoted in an International Business Times story on the renewable energy targets within large corporations from environmental groups. Read more about renewable energy targets within large corporations (pdf) or read it online.
November 10, 2014
Erb Faculty Director, Andy Hoffman, would like to see more climate scientists engage in public outreach related to their research to help inform the public of their findings. Other universities such as Oregon State University and Northern Arizona University agree that efforts to engage faculty in more public engagement would be beneficial to both the faculty members and the universities.
November 10, 2014
On Friday, November 7th, a Ross team consisting of first year Ross student Thiago Gdikian, and second year Erb students Nate Underwood, Pavel Azgaldov, and John Serron won the 2014 GE Experienced Commercial Leadership Program Midwest Case Competition. The case question asked teams to develop two new product innovations for any of GE’s lines of business and pitch these concepts to senior managers. The judges appreciated the potential of the team’s two concepts in the water and traffic management spaces to reduce driving deaths, fuel consumption, water use, electricity use, and greenhouse gas emissions.
Nate Underwood commented to on the team’s experience. “We really appreciated the chance to ideate on a very broad case question. It made the case much more challenging because we had to screen every potential concept against GE’s many products and services, but we enjoyed stretching our creativity and marketing abilities. This challenging ideation process put us a couple days behind schedule, but the team really came together last week to develop an excellent analysis, slide deck, and pitch. We are grateful to the Mendoza School of Business for hosting us, but we enjoyed scoring a victory for Michigan just a few hundred feet from the stadium where Michigan football was shut out this fall.”
The competition included teams from Indiana, Northwestern, Notre Dame, Ohio State University, and Wisconsin. The winning prize included $4000 and guaranteed Experienced Commercial Leadership Program internship interviews.
October 27, 2014
The Cultural Schism of Climate Change: How science takes a back seat to identity politics in the U.S.
Erb Faculty Director, Andrew Hoffman, continues to inform the debate on climate change communication in this new Stanford University blog post. Read more about The Cultural Schism of Climate Change (pdf) or read it online.
October 23, 2014
Erb Faculty Director, Andy Hoffman unpacts his and John Ehrenfeld’s analysis of the fourth wave in the sustainability movement: Systems Thinking. Read more about Why Systems Thinking is the Next Step in Sustainability (pdf) or read it online.
October 22, 2014
Erb alumna Nina Henning is heading up innovative solutions to reduce the threat of malaria infections through SC Johnson’s WOW™ product bundle. The bundle is focuses on serving at-risk populations at the base of the pyramid (BoP).