Location: Ross, R2230
Associate Professor of Marketing, Ross School of Business, University of Michigan
Abstract: Energy consumption is a growing concern, driving legislation requiring manufacturing of more fuel-efficient cars and more transparent scales to convey fuel-efficiency. However, consumers’ understanding of fuel efficiency and its cost when expressed on different scales is unclear. Expanded scales of fuel use (e.g. over 10,000 miles) lead consumers to perceive greater differences between cars than contracted scales (e.g. fuel use over 1 mile). Katherine Burson and co-authors provide empirical evidence of scale expansion amplifying differences in attribute values using both constant-multiplication and inverse-ratio (e.g., miles per gallon vs. gallons per ten thousand miles) expansions in a conjoint design. Choice of fuel-efficient cars is systematically impacted by these manipulations. Expanded scales also increase attribute importance weights derived from conjoint partworths. However, these realized changes in importance weights cannot be distinguished from changes in consumers’ internal representations of attribute values, and thus should be interpreted with care. Additionally, they show that expansions are moderated due to diminishing sensitivity. The same patterns appear when they examine choices of food. Their findings suggest important implications for both marketing academics as well as policy makers trying to shift choice toward fuel-efficient options.
Location: Ross, R1240
Business and Finance Metrics for Sustainability Impact: A Practitioner’s Approach
Gabriel Thoumi’s experience spans 16 years, 6 continents, working in 27 countries implementing sustainable investment strategies for capital markets, government agencies, and NGOs. At USAID he developed climate mitigation risk methodologies. At Forest Carbon Offsets he was instrumental in developing many of the first REDD+ (validated to VCS and CCB) projects services (Reducing Emissions from Deforestation and Degradation). He co-authored Carbon Asset Risk: Discussion Framework for the World Resources Institute and the UN Environment Program’s Portfolio Carbon Initiative. He has the added distinction of being one of the few trained natural resource scientists who is a CFA charterholder (who worked on Wall Street!) and an Erb alumnus.
During this prospective student webinar, we’ll talk about resources available, exciting new initiatives, and the application cycle for the 2015-2016 year. We’ll be joined by Erb staff and Erb students.
Room R0230, U-M Ross School of Business
Location: Ross, R2320
Area Coordinator of Management and Organizations; Associate Professor of Management and Organizations, Johnson School of Business, Cornell University
Co-Sponsor: Ross Strategy
Business and Human Rights Workshop with Roger McElrath
Students will gain a practical approach to helping companies, particularly transnational food-and-agriculture companies, make sense of the UN Guiding Principles on Business & Human Rights, and take practical steps to assess human-rights risks in their global operations.
RSVP to be announced
Informal breakfast conversation with Roger McElrath about the opportunities and obstacles to having social, environmental, and human-rights impact through sustainability consulting to companies.
U-M Michigan League
Registration closes on October 22, 2015
Visit the conference site for more information.
Hosted by: University of Michigan Energy Institute
Sponsored by: Apparent, Ford, Oak Ridge National Labratory, Toyota, Michigan Mobility Transformation Center and the Erb Institute